Writing
I write about accessibility, project management, and marketing. These are the three things I spend most of my working hours on, and the three things I have the most honest opinions about. Some of this lives on Medium as full essays. Some lives on LinkedIn as shorter, sharper takes written the same week something actually happened. This page collects both, organized by what they are about, not by when I happened to post them.
I moved to Toronto in May 2024, and most of what I write about traces back to that year: what it took to understand a new country’s professional norms, and what it took to notice the gaps that most people walking past them every day never see.
Find out more about me here.
WCAG, the Gap Between Compliance and Access
WCAG compliance and real accessibility are not the same thing. An automated checker can pass a page that a screen reader user still cannot navigate without friction. I write about that gap: what it looks like in practice, why it persists even on teams that genuinely care, and what closing it actually requires from the people building the product, not just the people auditing it afterward. This is also where I track my CPACC continuing education, one essay at a time.
Physical accessibility in this city, the ramps, the audio signals, the tactile strips, is what convinced me the same care was possible in software. Most of what follows is an attempt to explain why it usually is not.
Who Gets to Participate? Access and Dignity
On WCAG, the social model of disability, and studying access while navigating exclusion yourself.
The Ones Who Ship Without Checking
On indifference, structural exclusion, and what it means to ship a product nobody checked.
The Gap Between Compliance and Access
On automated checkers, alt text, and the distance between passing an audit and actually serving someone.
Systems Thinking and Delivery
Most delivery problems are not capacity problems. They are information problems wearing a capacity problem’s clothes. I write about systems thinking, scope control, and the difference between managing a problem, which keeps it visible and tracked, and solving it, which requires finding where it actually lives and changing that. Six years of agency, SaaS, and operations work sit behind most of what shows up here.
The Ritual and the Root
On systems thinking and why most delivery problems are information problems in disguise.
Content, AI, and What Actually Survives
The terminology keeps changing. SEO, then content marketing, then engagement rate, now AEO and answer engine optimization. The underlying question does not change: does this have something real to say, and did a real person decide to say it. I write about content strategy, AI’s effect on the economics of attention, and what actually survives every algorithmic cycle, drawn from building a B2B podcast from zero listeners and watching what made people share it.
The Ritual and the Root
On systems thinking and why most delivery problems are information problems in disguise.
Writing from Medium
I update this page as I publish, not on a schedule. If you want the full archive rather than the pieces featured above, the Latest from Medium section below pulls in everything automatically. If something here is useful to you, or wrong, or worth arguing with, my email is at the bottom of this page.
None of this is finished. The tools change, the certifications get renewed, and the opinions get sharper the longer I do this work. Check back if you want to see where that goes.
- Building Products When You Are Not the Developer
by Jainish Soni on 08/21/2026 at 5:31 PMPhoto by Aerps.com on UnsplashIn April 2026 I decided to build a product.This was not unusual. People decide to build products every day. What was unusual, or at least felt […]
- The Algorithm Changed. The Problem Did Not.by Jainish Soni on 08/14/2026 at 3:31 PM
Photo by Logan Voss on Unsplash“यह दाग़ दाग़ उजाला, यह शब-गज़ीदा सहरवह इंतज़ार था जिस […]
- War Runs on Minds That Haven’t Learned to Doubt Yet
by Jainish Soni on 07/31/2026 at 11:01 PMBlake and Schofield, 19171917 opens on a lush, peaceful field. Two Lance Corporals, Blake and Schofield, are resting against a tree, doing nothing more urgent than existing for a […]
- The Gap Between Compliance and Access
by Jainish Soni on 07/24/2026 at 3:01 PMPhotograph by Jainish Soni.“पोथी पढ़ि पढ़ि जग मुआ, पंडित भया न कोय, ढाई आखर प्रेम का, […]
- The Ritual and the Root: Fixing the Right Problem
by Jainish Soni on 07/07/2026 at 2:01 PMThe Ritual and the RootWhere the eye goes first is rarely where the answer lives.તિલક કરતાં ત્રેપન થયાં, જપમાળાનાં […]
- The Ones Who Ship Without Checking: On Access
by Jainish Soni on 07/01/2026 at 1:31 PMThe Ones Who Ship Without Checking“They all know it is there. They all know that it has to be there. Some of them understand why, and some do not, but they all understand that […]
- Who Gets to Participate? Access and Dignity
by Jainish Soni on 06/26/2026 at 1:31 PMWho Gets to Participate?Toronto, May 2024. Photograph by Jainish Soni.“I am invisible, understand, simply because people refuse to see me. Like the bodiless heads you see […]
- The Ocean of Truth: Finding My Voice in the AI Stormby Jainish Soni on 05/10/2026 at 2:03 AM
“I seem to have been only like a boy playing on the seashore, and diverting myself in now and then finding a smoother pebble or a prettier shell than ordinary, whilst the great […]
