About Jainish Soni
Bridging Technology, Operations, and People
Hi, I’m Jainish Soni. I am a PMP® and CPACC certified Marketing Project Manager based in Toronto, with a Bachelor of Engineering in Computer Engineering and over six years of experience running cross-functional delivery pipelines. My operational mantra is straightforward: I operate as a Project Manager first, and a Marketer second.
Over the course of my career, I’ve realized that successful growth marketing requires strict process governance, radical honesty, and deep quality control. I specialize in turning creative chaos into structured workflows, building dual-SOP templates, and auditing intake systems to remove execution friction. My technical background means I don’t just manage campaign timelines; I understand the exact digital mechanics behind them.
My hands-on background means I don’t just manage timelines; I understand the technical mechanics behind them. I have spent over six years bridging the gap between digital strategy and strict technical execution across enterprise platforms and multi-channel marketing campaigns.
The Career Timeline: Building the Foundation
E-Commerce Project Manager
Led the end-to-end technical rollout of 6 distinct enterprise retail platforms. Utilizing Waterfall and Kanban methodologies via Jira and Asana, I managed cross-functional teams (Development, Design, QA) to integrate Breadstack’s core architecture and WordPress with complex POS environments, custom payment gateways, and omnichannel logistics. By authoring strict design SOPs and securing approvals via Figma, I ensured 100% compliance and zero-downtime launches.
May 2025 – Jan 2026
Senior Operations Manager
Directed daily business operations, financial processes, and workflow optimization across physical and digital revenue streams. I restructured sales channels to quadruple monthly recurring revenue for the co-working space from ₹25,000 to ₹100,000. By designing a referral-based loyalty program, I increased repeat business by exactly 40% and reduced customer complaints by 30%, while also optimizing inventory pipelines for a 3,000+ asset library.
Mar 2022 – Jul 2023
Project Manager - Web & Marketing
Acted as the technical translator for 50+ B2B clients, managing the lifecycle of 25+ digital projects across WordPress and Shopify. I standardized deployment workflows, resulting in an 80% reduction in first-contact support tickets post-launch and sub-2-second load times. Beyond technical delivery, I directed end-to-end creative marketing campaigns: including scaling the "All Fingers and Thumbs" podcast across multi-platform networks to 10,000 plus verified listeners, executing an Instagram Reels psychology series with over 100,000 aggregate views, and orchestrating regional public health and mental health awareness video initiatives via YouTube and WhatsApp distribution pipelines.
Dec 2019 – Apr 2024
Sales and Business Manager
Bridged the gap between frontline sales and backend operational efficiency for a high-volume retailer. I managed a custom CRM system and financial workflows to serve a portfolio of 1,000+ active customers, driving over INR 10 million in lifetime sales volume. I owned the end-to-end lifecycle for asset-backed loans and conducted rigorous physical inventory audits to prevent revenue leakage.
Nov 2014 – Apr 2024
Junior Software Developer & Trainer
Established a foundational understanding of the Software Development Life Cycle (SDLC). I executed front-end development using HTML and JavaScript, while serving as a technical instructor for university-level computer engineering students. I translated highly complex subjects, including Theory of Computation and Compiler Design, into structured curriculums, achieving a 100% course completion rate for assigned trainees.
Jul 2017 – Jul 2018
Philosophy for Work and Current Focus
I believe the most effective project managers never stop being students. I actively expand my technical toolkit not to be a generalist, but to better understand the constraints, timelines, and languages of the cross-functional teams I lead. Here is how I am currently upgrading my stack.
PMP® Certified
Governing multi-channel digital campaigns and web development cycles using high-velocity Agile Scrum and Jira Kanban boards.
CPACC Certified
Formally certified in international accessibility core competencies to ensure web properties and campaign landing pages remain completely WCAG compliant.
Lean Six Sigma: In Progress
Refining data-driven process improvement frameworks to optimize operational capacity, protect agency margins, and increase utilization rates.
I don’t believe in relying on corporate jargon. Instead, I rely on a structured technical toolkit to translate complex marketing strategies into scalable digital architecture, clear cross-functional workflows, and maximized campaign margins.
Capabilities at a Glance
Operational Leadership
Bridging the gap between creative marketing strategies and daily production pods through clear boundaries and strict process governance.
Technical Project Management
Agile, Kanban & Waterfall
Digital Campaign Delivery & Intake
RAID Log Tracking & Risk Mitigation
Technical Execution
Translating complex client campaign briefs into executable developer parameters while enforcing strict quality assurance.
Web & CMS Platform Deployments
Tech Handoff Optimization
Web Accessibility Compliance (CPACC Certified)
Cross-Channel QA Verification
Marketing Operations
Implementing automated workflow systems and resource forecasting models to track project burn hours and maximize utilization.
Workflow & Process Optimization
Google Analytics (GA4) Attribution Auditing
Contractor Capacity Management
Operational Cost & Spend Reduction
Beyond standalone web platforms, scaling modern brand ecosystems requires managing highly diverse creative distribution pipelines. I orchestrated the end-to-end technical delivery and editorial governance for cross-functional production pods: successfully driving a 30 plus episode podcast series to 10,000 plus verified listeners while simultaneously directing localized public awareness initiatives that achieved over 100,000 views across native algorithm and mobile communication networks.
Multi-Platform Marketing & Product Operations
Cross-Channel Marketing & Awareness Campaigns
Governing multi-platform creative content pipelines and localized digital media distributions for public health, mental health advocacy, and video initiatives.
B2B Audio Production & Demand Generation
Architecting the end-to-end production lifecycles, global platform syndications, and audience growth models to convert streaming listeners into active sales pipelines.
I care deeply about the human element of leadership. Outside of Jira boards and sprint planning, I write actively on Medium, exploring philosophy, human relationships, and the existential mechanics of life.
Writing & Philosophy
The Ocean of Truth: Finding My Voice in the AI Storm
For the better part of a year, I stood on that very shore, watching the relentless tide of Artificial Intelligence wash over the professional landscape. As a Project Manager with a background in Computer Engineering, I chose to be a spectator. I did not wish to simply jump on the bandwagon. I told myself I was waiting for the technology to mature, for the noise of the industry to settle into a signal I could actually use.
Artificial Intelligence
Product Management
Self Improvement
Reaching for the Stars: Humanity’s Eternal Quest for Creation
From Isaac Newton’s ‘ocean of truth’ to SpaceX’s recent rocket booster catch, this essay explores how audacious visionaries like Elon Musk redefine human potential. Discover how a team of engineers transformed three devastating failures into a historic leap for space exploration—and what their story teaches us about overcoming self-doubt, embracing collaboration, and turning perceived limitations into launchpads for innovation.
Space Exploration
SpaceX Starship
Human Potential
Grief — An Aftermath of Death
Through Seema Pahwa’s poignant film Ram Prasad ki Tehrvi, this essay examines grief’s messy reality in a family navigating loss. Discover how Naseeruddin Shah’s fractured heirs confront unresolved debts, sibling rivalries, and fleeting epiphanies—mirroring society’s struggle to process mortality. Blending Hindi poetry, cultural rituals, and dark humor, this piece dissects why we avoid discussing grief… and how embracing imperfection might heal us.
Grief
Ram Prasad ki Tehrvi
Coping with Loss
Whether I am mapping out a project timeline or standing behind a camera lens, I value strict composition and focus. Amateur photography serves as my primary creative outlet away from the screen.
Visual Storytelling
