All Fingers and Thumbs: Podcast Production Case Study

Discover through this case study of All Fingers and Thumbs how I created a podcast series for RiffScript from scratch, gained 10K listeners, and built brand authority.

Challenge

Why was All Fingers and Thumbs created?

RiffScript faced challenges penetrating a saturated digital marketing market dominated by traditional lead generation methods. The company needed an innovative approach to build brand authority and generate quality leads without relying solely on conventional marketing tactics.

Saturated Market Challenge

Content Consistency Demands

Audience Engagement Hurdle

Cross-Platform Distribution

Action & Results

How did we tackle the challenge?

As a Web Developer and Podcast Producer, I created and managed “All Fingers and Thumbs,” a bi-weekly podcast featuring experts discussing topics ranging from science and art to technology and psychology. I established distribution across 10+ platforms, including Spotify, Apple Podcasts, and YouTube, developed a consistent bi-weekly release schedule, and collaborated with experts from various fields.

I reached out to people from different backgrounds, and they were kind enough to appear on our podcast and share their knowledge, perspectives, and experiences with our audience. We also created a dedicated website to share our episodes, what our guests say about us, and the journey behind the podcast creation.

Tools Used

Niche Audience

Reached 10,000+ listeners across multiple countries

High Quality Episodes

Produced 30+ high-quality episodes covering diverse topics

Brand Positioning

Positioned RiffScript as a versatile creative studio capable of producing thought-provoking content

Project Leads

Secured 20+ direct project leads via podcasting

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