A Supercraft - Premium Headless eCommerce
As the Technical Project Manager, I led the migration to a decoupled headless architecture, transforming a restrictive retail environment into an immersive, high-performance platform that accurately reflects their “Flame Over Everything” brand philosophy.
Why was this migration necessary?
A Supercraft’s premium market position was bottlenecked by a restrictive, third-party iFrame menu system. This legacy architecture resulted in critical data fragmentation, poor search discoverability, and an inability to showcase high-fidelity product media. They required a complete migration to a headless environment to gain absolute control over their frontend UI while maintaining real-time compliance and inventory sync.
Visual Limitations
Standard retail grids reduced premium "craft" products to generic, static thumbnails.
Search Discoverability
Overcoming un-indexable menu pages to ensure products appeared in technical search queries.
Inventory Integrity
Ensuring 100% real-time accuracy for premium, limited-stock items across all digital touchpoints.
Compliance Logistics
Managing complex, highly regulated delivery zones and age-gated protocols in Winnipeg.
How did we execute the rollout?
I orchestrated the end-to-end SDLC for this headless migration, acting as the primary technical translator between the client’s vision and the development pipeline.
Technical Architecture: Coordinated the provisioning of a decoupled headless frontend and WordPress CMS environment, overseeing the strict API protocols required to integrate the Greenline POS and CanFleet logistics.
Stakeholder Alignment: Managed the cross-functional handoff between UI/UX and DevOps, utilizing Jira to maintain strict sprint cadences and ensure a zero-downtime transition during the final cutover.
- Greenline POS (Inventory Sync)
- CanFleet (Delivery Management)
- Merrco / Payfirma (Payment Processing)
- Figma (Prototyping)
- Jira (Project Mgmt)
- Asana (Project Mgmt)
Headless Architecture
Deployed a decoupled frontend environment, enabling sub-second load times and advanced rendering for complex media.
Real-Time Data Sync
Engineered a seamless Greenline POS integration to ensure inventory accuracy across all digital channels.
Interactive Media
Managed the technical deployment of 360° rotatable photography without compromising core performance budgets.
Compliance Logic
Integrated CanFleet and Merrco/Payfirma to handle strict regulatory delivery and secure payment processing.
The Spotlight Feature: 360° Macro Flower Views
The Problem
Static images failed to convey "craft" quality, leading to lower digital conversion rates compared to in-store consultations.
The Tech
A custom JavaScript-driven rendering engine that allows users to virtually inspect bud structure and trichomes.
The Win
Replicated the in-store "bud jar" experience, significantly increasing session duration and user engagement metrics without degrading page load speeds.
