E-commerce Brand Development Case Study

This case study showcases my ability to build a brand's digital presence from the ground up, combining strategic brand development with technical e-commerce expertise. By implementing a holistic approach that encompassed everything from visual identity to SEO optimization, I was able to establish SJLT Collective as a competitive player in a crowded market, demonstrating the power of a well-executed digital-first strategy.

Challenge

How do we build a digital brand from scratch?

As Brand Manager, Web Developer, and SEO Specialist, I spearheaded a comprehensive digital strategy for SJLT Collective. We began with extensive market research to develop a competitive positioning strategy. It helped create a cohesive brand identity, including logo, colour palette, typography, and voice guidelines. I then developed a custom e-commerce platform optimized for conversions, implementing technical SEO strategies such as schema markup and XML sitemaps.

We established a content marketing calendar focused on high-value niche keywords to drive organic growth. Throughout the project, I applied a hybrid project management approach, using traditional methods for roadmap planning and Agile iterations for marketing campaign adjustments.

Zero Brand Recognition

Limited Budget Constraints

Fierce Market Competition

Comprehensive Strategy Needed

Action & Results

How did we tackle the challenge?

As a Web Developer and Podcast Producer, I created and managed “All Fingers and Thumbs,” a bi-weekly podcast featuring experts discussing topics ranging from science and art to technology and psychology. I established distribution across 10+ platforms, including Spotify, Apple Podcasts, and YouTube, developed a consistent bi-weekly release schedule, and collaborated with experts from various fields.

I reached out to people from different backgrounds, and they were kind enough to appear on our podcast and share their knowledge, perspectives, and experiences with our audience. We also created a dedicated website to share our episodes, what our guests say about us, and the journey behind the podcast creation.

Tools/Techniques Used

E-Commerce Platform

Launched an e-commerce platform with 50+ products, completed on time and within budget

Organic Traffic through SEO

Increased organic traffic by 40% within six months through targeted SEO strategies

Conversion Rate

Boosted conversion rates by 15% through continuous UX improvements

Web Performance

Achieved a PageSpeed score of 98/100 and Pingdom 'A' grade (1.69s load time)

Brand Recognition

Established brand recognition in target market with 30% returning customer rate

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